Worldly Quotes (page 273)
The magic in these Masonic rituals is very, very old. And way back in those days, it worked. As time went on, and it started being used for spectacle, to consolidate what were only secular appearances of power, it began to lose its zip. But the words, moves, and machinery have been more or less faithfully carried down over the millennia, through the grim rationalizing of the World, and so the magic is still there, though latent, needing only to touch the right sensitive head to reassert...
Thomas Pynchon
...Only the big food manufacturers have the wherewithal to secure FDA-approved health claims for their products and then trumpet them to the world. Generally, it is the products of modern food science that make the boldest health claims, and these are often founded on incomplete and often bad science.
Michael Pollan