If you're open with people and provide context for the decisions that your making, customers will stick with you.
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It was an evil doom that set her in his path. For she is a fair maiden, fairest lady of a house of queens. And yet I know not how I should speak of her. When I first looked on her and perceived her unhappiness, it seemed to me that I saw a white flower standing straight and proud, shapely as a lily and yet knew that it was hard, as if wrought by elf-wrights out of steel.(Aragorn talking of Eowyn, in the Houses of Healing)
J. R. R. Tolkien