For example, students of policy have noted that the availability heuristic
helps explain why some issues are highly salient in the public’s mind while
others are neglected. People tend to assess the relative importance of
issues by the ease with which they are retrieved from memory—and this is
largely determined by the extent of coverage in the media
About author
- Author's profession: Psychologist
- Nationality: israeli
- Born: March 5, 1934
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