I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
David OgilvyAbout author
- Author's profession: Businessman
- Nationality: english
- Born: June 23, 1911
- Died: July 21, 1999
Related Authors
Topics
Quotes currently Trending
My duty moves along with my song: I am I am not: that is my destiny. I exist not if I do not attend to the painof those who suffer: they are my pains. For I cannot be without existing for all, for all who are silent and oppressed, I come from the people and I sing for them: my poetry is song and punnishment.
Pablo Neruda