The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.
David OgilvyAbout author
- Author's profession: Businessman
- Nationality: english
- Born: June 23, 1911
- Died: July 21, 1999
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