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Donald Norman quotes

American Scientist

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Quotes

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. Donald Norman
Donald Norman quote: "I prefer design by experts - by people who know what they are..."
I prefer design by experts - by people who know what they are doing. Donald Norman
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. Donald Norman
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. Donald Norman
Donald Norman quote: "AS for all those mistakes I make - they are on purpose - to..."
AS for all those mistakes I make - they are on purpose - to teach you how to deal with them. Donald Norman
Donald Norman quote: "If you think the products don't match what you want from a..."
If you think the products don't match what you want from a product, don't buy it. Donald Norman
Donald Norman quote: "Knowing how people will use something is essential."
Knowing how people will use something is essential. Donald Norman
Donald Norman quote: "I believe that robots should only have faces if they truly..."
I believe that robots should only have faces if they truly need them. Donald Norman
Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone. Donald Norman
Donald Norman quote: "You won't catch me giving clear lectures."
You won't catch me giving clear lectures. Donald Norman
Our information lives will be better served when we are free to get to our information from wherever we are, with any device available. Donald Norman
Donald Norman quote: "Scientists are always skeptics."
Scientists are always skeptics. Donald Norman
Donald Norman quote: "To me, error analysis is the sweet spot for improvement."
To me, error analysis is the sweet spot for improvement. Donald Norman

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