The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.
John C. CrosbyAbout author
- Author's profession: Politician
- Nationality: american
- Born: June 15, 1859
- Died: October 14, 1943
The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.
John C. Crosby