You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving.
Jonathan FranzenAbout author
- Author's profession: Novelist
- Nationality: american
- Born: August 17, 1959
Related Authors
Topics
Quotes currently Trending
Nature's great mistake was to have been unable to confine herself to one "kingdom": juxtaposed with the vegetable, everything else seems inopportune, out of place. The sun should have sulked at the appearance of the first insect, and gone out altogether with the advent of the chimpanzee.
Emile M. Cioran
She remembered a tale she had heard from Old Nan, about how sometimes during a long winter men who'd lived beyond their years would announce that they were going hunting. And their daughters would weep and their sons would turn their faces to the fire, she could hear Old Nan saying, but no one would stop them, or ask what game they meant to hunt, with the snows so deep and the cold wind howling. She wondered what the old Braavosi told their sons and daughters, before they set off.
George R. R. Martin
