A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo BurnettAbout author
- Author's profession: Businessman
- Nationality: american
- Born: October 21, 1891
- Died: June 7, 1971
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So one time when I was working in this motel one of the toilets leaked and I had to replace the flapper ball. Here's what it said on the package; I kept it till I knew it by heart: 'Please Note. Parts are included for all installations, but no installation requires all of the parts.' That's kind of my philosophy about men. I don't think there's an installation out there that could use all my parts.
Barbara Kingsolver