Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael SchudsonQuotes currently Trending
Occult Medicine is essentially sympathetic. Reciprocal affection, or at least real goodwill, must exist between doctor and patient. Syrups and juleps have very little inherent virtue; they are what they become through the mutual opinion of operator and subject; hence homoeopathic medicine dispenses with them and no serious inconvenience follows.
Eliphas Levi