It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
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I look at the mountain, which is still doing its tricks, as you look at a still-beautiful face belonging to a person who was once your lover in another country years ago: with fond nostalgia, and recognition, but no real feeling save a secret astonishment that you are now strangers. Thanks. For the memories.
Annie Dillard
Canadians know that the promise of a recession didn't happen because of anything we did here. If you look at all the causes of the recession, problems in mortgage markets, the problems in the banking sector, the problems in government finance in countries like Greece, none of those problems were in present Canada.
Stephen Harper