About author
- Author's profession: Novelist
- Nationality: english
- Born: August 19, 1689
- Died: July 4, 1761
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Peter tucked the glasses into the front pocket of Jordan’s jacket. “I kind of like knowing you’re
taking care of them,” he said. “And there isn’t all that much I really want to see.”
Jordan nodded. He walked out of the holding cell and said good-bye to the deputies. Then he
headed toward the lobby, where Selena was waiting.
As he approached her, he put on Peter’s glasses. “What’s up with those?” she asked.
“I kind of like them.”
“You have perfect vision,” Selena pointed out.
Jordan considered...
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So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Walter Isaacson