You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
William BernbachAbout author
- Author's profession: Businessman
- Nationality: american
- Born: August 13, 1911
- Died: October 2, 1982
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To Lucy it was an admirable study, the contrast between the man who threw his whole soul into a certain aim, which he pursued with a savage intensity, knowing that the end was a dreadful, lonely death; and the man who was making up his mind deliberately to gather what was beautiful in life, and to cultivate its graces as though it were a flower garden.
W. Somerset Maugham
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